Description: Shaving is a big business worldwide with two giant players, Gillette and Schick. A new startup Harry’s is planning to shake-up the shaving business by selling razors directly to consumers. Jeff Raider, Harry’s co-founder, explains the company’s innovative strategy.
Source: CBC
Date: Feb 19, 2014
Link: http://www.cbc.ca/player/News/Business/ID/2438374737/
Questions for Discussion:
- What sets Harry’s apart from its competitors?
- What’s unique and impressive about their strategy?
- Discuss the drawbacks of this strategy?
- How might Gillette and Schick react to Harry’s innovative approach?
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